Handmade in Roanoke, Indiana since 1998 Shoppe open Wed–Sat
Heartstrings Lather Up logo — a black square with a white LU monogram Heartstrings Lather UpRoanoke, IN · Est. 1998
Small-batch · Roanoke, Indiana

Soap worth
keeping by
the sink.

Bars, balms and body care, mixed by hand in small batches. Real oils and butters, no animal fats, and the glycerin stays in.

Shop all products Gift sets from $40
5.0★ across 18 reviews 82 handmade products 28 years in Roanoke
Amazing Grace bar soap in its navy chevron-striped kraft wrap with the black LU label
Bar soap · $7.00
Shop by category

Everything we make.

Seven product lines, the same catalog you'd find on the shelf at the shoppe.

See best sellers →
Black Raspberry Vanilla bar soap in navy chevron kraft wrap
Bar SoapFrom $7.00
LU Lip Balm tube with black label
Lip BalmFrom $4.00
Almond Crème Body Butter jar with black lid and LU label
Body Butter$16.00
Amazing Grace Body Lotion pump bottle
Body Lotion$16.00
Hydrogen Hydrating Mist spray bottle
Hydrating Mist$10.00
Linen Sheet Spray bottle
Sheet Spray$12.00
Spa in a Box gift set with soap, body butter and lip balm in a kraft box
Gift SetsFrom $40.00
The Perfect Man Soap, also known as Happy Dad, in a white window box
Happy Dad$8.00

Customer favorites.

Your current catalog, priced as it is today.

Browse all 82 →
Amazing Grace bar soap in navy chevron kraft wrapBest seller
Amazing Grace

Amazing Grace Soap

$7.00
Oatmeal Milk and Honey bar soap in chevron kraft wrap
Oatmeal Milk & Honey

Oatmeal Milk & Honey Soap

$7.00
Lavender and Oats bar soap in kraft chevron wrap
Lavender

Lavender & Oats Soap

$7.00
Black Raspberry Vanilla bar soap in navy chevron kraft wrap
Black Raspberry Vanilla

Black Raspberry Vanilla Soap

$7.00
Almond Crème Body Butter jar
Almond Crème

Almond Crème Body Butter

$16.00
Killa Vanilla Body Butter jar
Killa Vanilla

Killa Vanilla Body Butter

$16.00
Six tinted LU lip balms in a rowSet
All six shades

Tinted Lip Balm Set

$42.00
The Perfect Man Soap, also known as Happy Dad, in a white window boxSignature
By Dr. Matt

The Perfect Man Soap, aka Happy Dad

$8.00

This is a mockup. On your live site the cart checks out for real.

Shop by scent

Pick a scent, get the whole line.

Most scents come as a soap, a lotion, a body butter, a mist and a sheet spray, so customers can browse the way they actually shop.

Amazing Grace Black Raspberry Vanilla Lavender Sandalwood Vanilla Killa Vanilla Red Clover Tea Oatmeal Milk & Honey Orange Vanilla Sanguigno Orange & Patchouli Warm Vanilla Sugar White Tea & Ginger Pink Grapefruit Peppermint Twist Citrus Splash Caribbean Breeze Patchouli Comfrey & Aloe Purely Grace Smoochy Sugar

Every scent above is a real product line in your current catalog.

Spa in a Box.

Ready-to-give boxes at four price points. The easiest thing on the site to sell at Christmas and Mother's Day.

Box 3 gift set, photographed with a bar soap, a jar and a lip balm in a kraft box
Box 3$40.00
Box 4 gift set, photographed with soaps, jars and bottles
Box 4$50.00
Box 2 gift set, photographed with soaps, jars and bottles
Box 2$65.00
Box 1 gift set, photographed with the fullest lineup of soaps, mists, lotions and balm
Box 1$85.00

Names and prices come from your live catalog. Contents are shown as photographed on latherupsoaps.com; your gift-set pages carry no description text today, so we'd write that copy with you at launch.

5.0★Across 18 reviewsAggregated review score, independently listed on Birdeye.
100%Recommend · 16 reviewsEvery review on your Facebook page recommends the shop.
1998Handmade ever since3 Rivers Soap Co., the nearest comparable shop, opened in 2000.

It started with Lulu.

Oh Baby gentle calming oatmeal bar soap in a grey polka-dot wrap
“How could I help my 8-year-old daughter soothe her dry, bumpy, and itchy skin?”

That was the question Jeannie set out to answer in the early 1990s, after finding harsh chemicals in the commercial soaps and shampoos she was already using on her daughter, nicknamed “Lulu.” The natural bar she made at home worked, well enough that family and friends kept asking for more.

In fall 1998, while raising three young children from a rural home “nestled in between corn and soybean fields,” Jeannie turned that soap into Heartstrings Lather Up®. Twenty-eight years later it's still small-batch, still natural, and still made in Roanoke.

Sourced · your About Us page
Visit & stay in touch

Come see the shoppe.

Built to be found for “handmade soap near Fort Wayne,” and to get people through the door on Main Street.

The shoppe

164 N. Main St, Roanoke, IN 46783

Wednesday – Friday, 10AM – 5PM

Saturday, 10AM – 3PM

(260) 638-4978 · Jeannie@latherupsoaps.com

RoanokeFort WayneHuntingtonMarkleAuburn

Target search areas. Your actual delivery and pickup area is yours to confirm.

New batches

Know when a scent comes back.

Small batches sell out. An email list is the cheapest way to sell the next one before it reaches the shelf.

On your live site these land in your inbox.

Before you buy.

Answers pulled from your own About and Contact pages. Anything we couldn't source is marked as a sample.

What's actually in the soap?

Pure essential oils and fine fragrances, organic ingredients where possible, and vegetable-based oils from sustainable sources, and no animal fats. Natural glycerin stays in every bar.

Sourced · About Us

How long have you been making soap?

Since fall 1998. Twenty-eight years of small-batch soap, all of it made in Roanoke.

Sourced · About Us

Do you make gift sets?

“Spa in a Box” sets run $40, $50, $65 and $85. There's also a six-shade tinted lip balm set at $42.

Sourced · shop catalog

Do you ship, or is it pickup only?

Your shipping and local-pickup policy goes here. We'll write the exact wording with you before launch.

Sample · confirm with you
A proposal from Intense Visions

Everything above is a mockup.

Built from your own products, photos, prices and story. Below is what's different, the scope, and a plain-English estimate.

The agency

Who's Intense Visions.

A developer-led web-engineering agency. We build custom websites and managed hosting for growing businesses, with direct access to the engineers doing the work.

EngineeringDeveloper-ledDirect access to the senior engineers who build your site.
PlatformCloudflare edgeFast, reliable hosting, served close to your customers.
ProcessTwo-week buildsMost sites go from kickoff to live in about two weeks.
Your contactChad Warner(260) 241-3236
chad.warner@intensevisions.com

See more of what we build at intensevisions.com. Prepared for Heartstrings Lather Up, no obligation.

Proposal

What we'd build for Heartstrings Lather Up.

The same 82-product catalog you already sell, in a storefront that looks like a shop. See what we build at intensevisions.com.

Before — latherupsoaps.com today (desktop)
The current latherupsoaps.com homepage — a promotional carousel slide for Happy Dad Soap with a visible unstyled reCAPTCHA badge and no story or trust content
Before — latherupsoaps.com today (mobile)
The current latherupsoaps.com homepage on mobile — straight into a product card with dense description text
  • 01The homepage doesn't sell. It opens on a promo carousel or a bare product photo. No prices, no cart, no categories. A first-time visitor can't find out what a bar costs without digging for it.
  • 02A large empty band sits between the product row and the gift-box banner, on desktop and mobile both. It reads as a broken section.
  • 03Your reviews are invisible. You have a 5.0★/18 record on Birdeye and 100% recommend across 16 on Facebook. Neither appears anywhere on the site.
  • 04Two test products are live to customers. One called “test” and one called “testtest” priced at $0.01 are both publicly listed and purchasable in your shop right now.
  • 05No way to shop by scent. Most scents span five products, but the only path through them is seven pages of alphabetical listings. The customer who loves Amazing Grace never finds the lotion.
  • 06Nothing captures a return visit. No email list, no restock alerts. Small batches sell out and there's no way to tell anyone the next one landed.
  • A storefront homepageThe layout above: categories, best sellers, gift sets and your story, all shoppable.
  • All 82 products carried overSame products, same prices, cleaned up. The test SKUs go.
  • Shop by scentEvery scent becomes a collection, so one happy customer buys the whole line.
  • Mobile-first checkoutMost of your traffic is on a phone; the cart and checkout are built for it.
  • Reviews + email captureYour 5.0★ record on the page, and restock alerts to bring people back.
  • Found on GoogleLocal SEO + structured data for “handmade soap near Fort Wayne.”
Estimate · not a quote
Storefront rebuildCustom design, catalog migration, launch
$1,500
Hosting & careKeeps it live, secure & backed up — from $20/mo
$20/mo
Or go all-in monthly$0 down · cancel anytime
$99/mo
For comparison, local agencies charge $3,000–$6,000 to build and managed done-for-you services run $299–$450/mo. Estimate assumes your current product photos and copy carry over; final number confirmed on a 15-minute call.
Let's talk — Chad, (260) 241-3236
Your address on the web

You already own and use latherupsoaps.com. Nothing to buy, nothing to migrate: we point it at the new build and flip it live on launch day.

Before you decide

Questions you might have for us.

The practical questions about working with Intense Visions, answered from the estimate above.

How much does it cost?

$1,500 one-time for the rebuild: custom design, catalog migration and launch. Hosting is $20/mo on top of that. Prefer nothing upfront? Go all-in at $99/mo, $0 down. Final number confirmed on a 15-minute call.

How long until it's live?

About two weeks from kickoff. A 15-minute call, design and content in week 1, build and your review in week 2, then launch. Actual dates depend on how fast approvals come back.

Do I own the site, or rent it?

Your call. Pay $1,500 once and the build is yours. Prefer to spread it out? The $99/mo all-in bundles the build with hosting and care, cancel anytime.

What happens to my shop while you build?

Nothing changes until launch day. latherupsoaps.com stays live and taking orders the whole time; we build in parallel and flip the domain over when you approve it.

Do I keep WooCommerce and my orders?

We'd move you to a faster storefront, and your products, prices and order history come with you. If you'd rather stay on WooCommerce, we can rebuild on top of it instead. Your call.

Can I cancel?

Yes. The monthly plans are $0 down and cancel anytime, with no long contract to sign.

  1. Call or reply
  2. 15-min kickoff
  3. Live in ~2 weeks
Ask us anything — Chad, (260) 241-3236
Grow with you

When you're ready — what's next.

The storefront comes first. These are optional next steps, whenever it makes sense.

Add-on

Scent subscriptions

A bar a month, on repeat. One sale becomes twelve.

Add-on

Digital gift cards

Sell gift cards online, redeemable in the shoppe or at checkout.

Add-on

Wholesale portal

A dedicated ordering page for the shops that already carry your soap.

Add-on

Loyalty & reviews

Points toward a free bar, plus automatic review requests after delivery.

From hello to live in about two weeks.

How it goes once you say the word, and how little it asks of you.

Phase 00
15-minute call

Kickoff

We confirm what carries over from your catalog and collect any product photos you have.

Phase 01
Week 1

Design & content

We set the storefront look and write the scent and product copy. You glance and react.

Phase 02
Week 2

Build & review

We build the store and migrate all 82 products, then you look it over and tell us anything to change.

Phase 03
Launch day

Go live

latherupsoaps.com points at the new store. Same domain, new home.

Phase 04
Ongoing · from $20/mo

We keep it running

Hosting, backups and security handled every month. You make soap.

  1. Reply or call
  2. 15-min kickoff
  3. We build it
  4. You approve → live
Start with a call — Chad, (260) 241-3236

Timeline is typical. Actual dates depend on how fast photos and approvals come back.

The design system.

Pulled from your own packaging: the black label band, the kraft box stock, and the chevron stripe already printed on your soap wraps.

Heartstrings Lather Up logo — a black square with a white LU monogram
Heartstrings Lather UpYour real logo, as-is

Your current mark, the black “LU” square already on every bar and box. It goes into the site as-is for the nav, the favicon and the share card. No redraw.

#14120DLabel Black
#26323FNavy
#9C4A2CRust
#F4ECE0Kraft
ChevronSoap Wrap
Typography

Soap worth keeping by the sink.

A light geometric sans, uppercase and tracked wide, matching the label voice already on “ALMOND CRÈME BODY BUTTER” and every other product name on your boxes.

Outfit display (300/600) · system sans body · system mono labels

Voice
  • HonestHer own words from the About page, not ad copy.
  • PlainIngredients named, not vague. “No animal fats,” not “eco-friendly.”
  • Confident1998 stated plainly. The number does the selling.